Web Survey Bibliography
Title Is it what you say, or how you say It? An experimental analysis of the effects of invitation wording for online
Author Fazekas, Z., Wall, M. T., Krouwel, A.
Source International Journal of Public Opinion Research, 26, 1
Year 2014
Access date 12.04.2014
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Abstract
In this article, we present results from a study of how varying e-mail ‘‘cover letters’’ in the implementation of an online survey can influence response rates. Historically, there is little evidence that the content of survey cover letters has a strong effect on response rates in off-line survey environments (Harvey, 1987), although empirical research on this question is limited and some research has pointed to small, but significant, effects due to varying letter content (see Brennan, 1992; Redline, Oliver, & Fecso, 2004). Online self-completion surveys differ from paper versions in that the link that survey targets must click on to complete the survey is embedded in the ‘‘cover letter’’ e-mail. As such, we have reason to suspect that the content of such e-mails may affect the likelihood that targets respond to the survey and influence the quality of the responses that they provide.
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Year of publication2013
Bibliographic typeJournal article
Web survey bibliography - International Journal of Public Opinion Research (21)
- Answering Without Reading: IMCs and Strong Satisficing in Online Surveys; 2017; Anduiza, E.; Galais, C.
- When will Nonprobability Surveys Mirror Probability Surveys? Considering Types of Inference and Weighting...; 2016; Pasek, J.
- Reducing Underreports of Behaviors in Retrospective Surveys: The Effects of Three Different Strategies...; 2016; Lugtig, P. J.; Glasner, T.; Boeve, A.
- Why Do Respondents Break Off Web Surveys and Does It Matter? Results From Four Follow-up Surveys; 2014; Rossmann, J., Blumenstiel, J. E., Steinbrecher, M.
- Measuring Political Participation—Testing Social Desirability Bias in a Web-Survey Experiment; 2014; Persson, M., Solevid, M.
- Is it what you say, or how you say It? An experimental analysis of the effects of invitation wording...; 2014; Fazekas, Z., Wall, M. T., Krouwel, A.
- A Comparison of the Quality of Questions in a Face-to-face and a Web Survey; 2013; Revilla, M., Saris, W. E.
- Evaluation of an online (opt-in) panel for public participation geographic information systems surveys...; 2012; Brown, G., Weber, D., Zanon, D., de Bie, K.
- Assessing Cross-National Equivalence of Measures of Xenophobia: Evidence from Probing in Web Surveys; 2012; Behr, D., Braun, M., Kaczmirek, L.
- Efficiency of Different Recruitment Strategies for Web Panels; 2012; Hansen, K. M., Pedersen, R. T.
- Do Questions about Watching Internet Pornography Make People Watch Internet Pornography? A Comparison...; 2012; Peter, J., Valkenburg, P. M.
- Refining the Total Survey Error Perspective; 2011; Smith, T. W.
- Seeing Through the Eyes of the Respondent: An Eye-tracking Study on Survey Question Comprehension; 2011; Lenzner, A., Kaczmirek, L., Galesic, M.
- Should I Stay or Should I go: The Effects of Progress Feedback, Promised Task Duration, and Length of...; 2011; Yan, T., Conrad, F. G., Tourangeau, R., Couper, M. P.
- The Effect of Phrasing Scale Items in Low-Brow or High-Brow Language on Responses; 2009; Blasius, J., Friedrichs, J.
- Mode Differences Between Face-to-Face and Web Surveys: An Experimental Investigation of Data Quality...; 2009; Heerwegh, D.
- Cognitive Aspects of Survey Measurement and Mismeasurement; 2003; Tourangeau, R.
- Item Nonresponse: Distinguishing between don't Know and Refuse; 2002; Pamela J. Shoemaker, Martin Eichholz and Elizabeth A. Skewes
- New approaches to assessing opinion: The prospects for electronic mail surveys; 2002; Best, S. J., Krueger, B. S.
- Formal features of rating scales and their interpretation of question meaning; 1998; Schwarz, N., Grayson, C. E., Knauper, B.
- The numeric values of rating scales: A comparison of their impact in mail surveys and telephone interviews...; 1994; Schwarz, N., Hippler, H. J.